D&AD: SHUTTERSTOCK 2016

​

​

PROJECT BACKGROUND

 

“Stories make us what we are, remind
us of when we’re at our worst, and
celebrate our absolute human best. For
me, it’s the only way to communicate.”
— Dan Germain, Head of Creative, innocent

 

 

THE 3 STORY ARCHETYPES:

Rebirth, Tragedy & Overcoming the Monster

In this modern century, it is usually difficult to resist due to the influence of media commercials and social networks, henceforth we cultivate the pursuit of perfection in our culture. From pop culture to globalisation, the obsession towards beauty is ubiquitous. As a result, we have chosen the 3 most appropriate themes- Re-birth, Overcoming the Monsters and Tragedy, which fall into the category of beauty.